To find out more about a great Dove campaign on the promotion of real beauty watch out this video. You will understand how our perception of beauty is distorted. Let us know the impact of this video on you.
Thursday, April 16, 2009
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The Dove Evolution story is very interesting, not least because its success didn't seem to be fully anticipated at the time. The responses on the YouTube comments - some very passionately supportive, some comparing it to Axe campaigns, were very interesting.
ReplyDeleteThe third part to the tale is Dove Onslaught, a follow-up video parodied by Greenpeace as Dove Onslaughter to highlight palm oil usage.
Posted by Sam Marshall, Unilever People Group