For starters, in the Twitter channel, by submitting a total of twenty updates (some of which you can see below) about our work in progress, promoting our blog, providing viral marketing examples and asking for reader’s opinion, twenty two people regularly followed our updates, from the total of forty-three that registered to follow us, as our viral marketing gmail account demonstrates below. Still, one of the observations made was that getting these people to go from simply following our updates to actually producing content on the blog was rather hard.
As for our blogs visitor base, the Clicky web analytics tool shows that we had a total of 312 visitors in the period, with a total eyeball time of 18h and an average time per visit of around three and a half minutes. Interestingly enough, the two days with the highest visitor traffic were the 16th and 19th, very close to the beginning of our experience, in line with a typical viral marketing campaign. About two thirds of all our visitors came from Portugal, with Brazil, the US and the UK as the next largest visitor locations, as displayed in the map below. Worth mentioning is the fact that the link we placed in the Viral Marketing wikipedia page was instrumental in delivering 61 or 20% of visitors to our blog, by far the largest success rate of all the external links we placed. Speaking of which, external links were accountable for one third of the total visitors, who arrived in the blog mainly through a bookmark or direct address. Lastly, social media websites such as LinkedIn, Facebook and Startracker where we placed strategic links to our blog had a dismal effect on capturing visitors to our blog, with only 15 people arriving to the blog via these media.
Concerning the LinkedIn group The Viral Marketing Experience, created as another platform for promoting the discussion of the viral marketing state of the art, 33 people were interested in following the topics being discussed. Of these, the majority of members were our Magellan MBA fellow colleagues and rewardingly enough other people were interested in watching us progress with this experience, as is the case of several Marketing Managers, CEO’s, COO’s and even a Marketing Professor at the Harvard Business School. These members added four comments to stimulate the discussion whithin the group, which represents one third of the total comments received in all the LinkedIn, Startracker and Facebook channels where we promoted our blog.
And this is it!
Please keep scrolling up to take a look at our final conclusions and wrap-up of this truly educational experience.
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