Viral marketing is also about interacting with our customer-base. Other than spreading a given message, viral marketing is also a good way to learn more about your customer. J&B's 'Start a party' campaign is an example of this.
On the other hand, Playboy TV (at Portuguese TV operator ZON TV Cabo) is being promoted through the community website Garagem da Lili. The site, presented by Portuguese playmate Liliana, has humurous, provocative contents. Thanks to a promotional strategy that includes free previews and contests for those actively involved, the campaign engages the viewers into testing the Playboy TV channel and recommending it to their friends.
Sunday, April 19, 2009
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