The best job in the world

Imagine you had a chance of winning a 6-month vacation in paradise - ok, it is an Australian island, but still pretty close... Now add it a $ 150K payment on top. Sounds tempting, doesn't it?



The 'Island Reed Job' attracted:

- 34,684 applicants
- Applications poured in from over 200 countries - the only countries that didn’t submit a video were Western Sahara and North Korea.
- Traffic to the Island Reef Job site increased 25-fold in the campaign's first week, reaching 2.3 million visits during the application period.
- It is believed approximately $80 million worth of publicity was generated.
- Numerous websites, blogs and social media profiles have been created specifically for it, all providing links back to the site
- Forty-five Facebook Groups have been set up for “Island Reef Job”
- Their YouTube Channel has had over 66,000 channel views and 3,667 videos watched so far.
- There were countless Twitter mentions and the hashtags “#islandreefjob” and ”#bestjob” were set up to track the conversation.

(Source: http://blogs.reseo.com/2009/02/best-job-in-world-viral-marketing.html)