Wrap-up

Now that this whole experience is coming to an end, it is the time to produce some reflection around the buzz that we were able to generate, within a short-time period, and using no more than typical viral marketing tools.

- Over 300 people took a look at our assignment! It is worth mentioning that we reached discussion groups solely composed of marketing professionals and students, so we were already targeting a minority addressable audience. So 300 is really a neat figure; it is way more than we'd get if we were simply submiting a traditional project report to our teacher. And the good thing is that he will see it anyway!!!
- More than a dozen people actually took their time to produce relevant contents within the scope of our project. People from mainly Portugal, the US, Brazil, and the UK.
- Yet, we found a dozen comments to be far more than those we were counting on. So, our many thanks to all that participated are really meaningful!

All-in-all, this project was really great fun. We look forward for more!

Cheers,

"The Temporary 5"
Your MBA Group