Cadbury holds a vast tradition of humurous advertising. Now, thanks to YouTube and the like, Cadbury is turning into a viral expert, designing ads for a one-time appearence in a peak time (e.g., in a Brit. Big Brother decisive moment). The ads themselves are so appealing that viewers will just share them throughout the web.
Their latest ('Eyebrows') is already a hit! Take a look!
And here are the previous examples of Cadbury's genius:
Plus:
Altogether, these videos were seen by millions, at a zero broadcasting cost (other than the inaugural TV ad).
Sunday, April 19, 2009
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